Your business has its own story and voice. You just need the space and support to draw it out. From your website copy to your newsletter to the heart of your offers, your voice is what ties everything together. Sometimes all it takes is a little guidance to bring that voice forward and make sure it resonates everywhere you show up.
Brand Identity, Strategic Copyediting, and Website Development
North Editorial’s brand identity and voice is cozy, warm, grounded, and intimate. It is deep autumn and rain, for the symbolism of transformation, renewal, and the pervasive image of sitting inside on a gloomy day with a warm drink, being inspired by the stories and goals and books of the dream clients I work with. It is professional but simple, because my goal here is to stay in my zone of genius while I make sure that your business, your story, is the star.
….what’s your brand identity?
Brand Identity Workshop
A guided, immersive experience to help your business find its voice, its presence, and its soul.
Your brand is more than colors, fonts, or a pretty logo — it’s the feeling people have when they meet your work. It’s the language, the energy, and the through-line that tells your clients, “This is who I am, and this is what I stand for.”
Whether you’re building a new business, refreshing an existing one, or stepping into a deeper expression of your work, this workshop gives you the clarity, confidence, and cohesion you’ve been craving.
In grounded, collaborative workshops, we’ll explore the heart of your business and shape it into a brand identity that feels true, aligned, and unmistakably you. Together we’ll uncover your values, clarify your audience, shape your tone of voice, and begin crafting the visual and verbal language that brings your business to life.
By the end, you’ll walk away with a brand that not only looks and sounds good — but one that feels like home.
Available as half-day or full-day workshops, as well as session add-ons to other services.
What We’ll Explore Together
Your brand values, mission, and deeper purpose
Your ideal client and the emotional experience you want to create
Your brand personality + tone of voice (warm, bold, intuitive, grounded — whatever fits you best)
Key messaging pillars and aligned language you can use across platforms (including SEO)
Visual direction, color palette inspiration, and the overall vibe of your brand
How to carry your voice and identity into your website, emails, and offers
Optional light copy refinement for core materials (tagline, bio, homepage messaging)
What You’ll Walk Away With
A clear, aligned brand identity that feels cohesive and confident
A Voice + Tone Guide to help you express your message consistently
Messaging pillars and sample language you can use immediately
Visual direction to shape your website, graphics, and overall look
SEO-informed guidance to help you use your voice in a way that supports visibility
A renewed sense of clarity, direction, and ownership over your business
Strategic Copyediting
Clarify your message. Strengthen your voice. Speak your truth.
Your business has something meaningful to say, and your voice is the thread that ties it all together. But shaping that voice into clear, confident messaging that feels resonant and polishing the actual words on the page can be harder than it looks.
Strategic Copyediting blends intuitive brand messaging guidance with intentional editing to help you express your ideas in a way that feels true to you, deeply appeals to your audience, and consistently speaks across every platform.
You bring the raw ideas, the drafts and existing copy, the vision.
I help you shape the voice, refine the message, and elevate the language so it lands exactly the way you intend and speaks to exactly the clients you are wanting to speak to.
$75/hour
What’s Involved
Clarification of your brand voice, tone, and messaging style
Refinement of your existing copy (web pages, bios, services, marketing content, etc.)
Light rewriting where needed to strengthen clarity and flow
Alignment of your messaging across platforms so everything sounds cohesive
SEO-informed guidance to help your words support visibility without feeling forced
Suggestions for brand language, key phrases, and message hierarchy
Perfect For
Website copy that needs to sound clearer, smoother, or more aligned
Brand messaging that feels inconsistent or hard to articulate
Bios, about pages, and service descriptions that need a stronger voice
Course materials, welcome guides, or onboarding content
Entrepreneurs who know their message — they just need help expressing it clearly
Website Development
A fully aligned website buildout grounded in clarity, strategy, and soulful professionalism.
Your website is often the first place people meet your work—it should feel welcoming, intentional, and aligned with the heart of your business. This service is designed for entrepreneurs who know what they offer, but don’t want to spend hours wrestling with templates, layout decisions, or the endless details that go into building a site that actually feels like them.
Using your existing copy (with light refinement and strategic edits where needed), I create a clean, grounded, visually cohesive website that communicates your offerings clearly and supports your business goals. This is a collaborative, guided experience where your brand identity, voice, and values shape the foundation of your online presence.
You don’t need to worry about tech overwhelm, design choices, or how to translate your ideas into a streamlined, functional site. I handle the structure, flow, layout, visual direction, and SEO framework so your website feels beautiful, intuitive, and aligned with your audience.
This is not tech-heavy development—it’s the thoughtful crafting of your digital home, paired with editorial support and gentle design strategy to make sure your message shines.
What’s Included
A fully designed, visually cohesive website on Squarespace
Thoughtful site architecture and page flow (home, about, services, contact, etc.)
Light copy refinement and strategic editing for clarity, tone, and alignment
SEO-informed structuring of headers, page titles, and on-page text
Integration of your branding, color palette, imagery, and overall aesthetic
Mobile-responsive formatting so your site looks good on all devices
Basic setup of forms, buttons, links, and functional navigation
One round of revisions to fine-tune visuals and language
Perfect For
Small business owners and creatives who don’t want to DIY a website
Entrepreneurs who know what they offer but struggle to present it clearly
Anyone craving a site that feels grounded, beautiful, and aligned with their brand identity
People who are overwhelmed by tech, templates, or design decisions
Service providers launching new offers or rebranding their business
Those who already have copy written but want it polished and aligned
Anyone wanting clean site structure, cohesive messaging, and a professional online presence without full custom development
Optional add-ons:
Tutorial session so you can learn how to update your website on your own in the future
Monthly website maintenance for those who don’t want to deal with updates themselves
Brand Identity sessions
Strategic Copyediting of your site
